Marketing & Sales Book Summaries

You Can Negotiate Anything

Herb Cohen

You Can Negotiate Anything

Anything you want, you got it

Influence

Robert B. Cialdini

Influence

The Psychology of Persuasion

Building a StoryBrand

Donald Miller

Building a StoryBrand

Clarify Your Message So Customers Will Listen

Sales EQ

Jeb Blount

Sales EQ

How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

The Psychology of Selling

Brian Tracy

The Psychology of Selling

Increase your sales faster and easier than you ever thought possible

Alchemy

Rory Sutherland

Alchemy

The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Smart Calling

Art Sobczak

Smart Calling

Eliminate the Fear, Failure, and Rejection from Cold Calling

Got Your Attention?

Sam Horn

Got Your Attention?

How to Create Intrigue and Connect with Anyone

Unconscious Branding

Douglas van Praet

Unconscious Branding

How Neuroscience Can Empower (and Inspire) Marketing

Tribes

Seth Godin

Tribes

We Need You to Lead Us

The Richest Man in Babylon

George S. Clason

The Richest Man in Babylon

Now Revised and Updated for the 21st Century

Follow Up and Close the Sale

Jeff Shore

Follow Up and Close the Sale

Make Easy (and Effective) Follow-Up Your Winning Habit

Pitch Like Hollywood

Peter Desberg and Jeffrey Davis

Pitch Like Hollywood

What You Can Learn from the High-Stakes Film Industry

Fanatical Prospecting

Jeb Blount

Fanatical Prospecting

The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling

Pitch Perfect

Bill McGowan and Alisa Bowman

Pitch Perfect

How to Say it Right the First Time, Every Time

The Storytelling Edge

Shane Snow and Joe Lazauskas

The Storytelling Edge

How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

Marketing Made Simple

Donald Miller

Marketing Made Simple

Step-by-Step StoryBrand Guide for Any Business

Just Listen

Mark Goulston

Just Listen

Discover the Secret to Getting Through to Absolutely Anyone

Renegade Marketing

Drew Neisser

Renegade Marketing

12 Steps to Building Unbeatable B2B Brands

Made to Stick

Chip Heath and Dan Heath

Made to Stick

Why Some Ideas Survive and Others Die

Fail Fast, Fail Often

Ryan Babineaux and John Krumboltz

Fail Fast, Fail Often

How Losing Can Help You Win

This Is Marketing

Seth Godin

This Is Marketing

You Can't Be Seen Until You Learn to See

Growth Hacker Marketing

Ryan Holiday

Growth Hacker Marketing

A Primer on the Future of PR, Marketing and Advertising

The New Strategic Selling

Robert B. Miller, Stephen E. Heiman and Tad Tuleja

The New Strategic Selling

The Unique Sales System Proven Successful By the World’s Best Companies

The Challenger Sale

Matthew Dixon and Brent Adamson

The Challenger Sale

Taking Control of the Customer Conversation

All Marketers Are Liars

Seth Godin

All Marketers Are Liars

The Underground Classic That Explains How Marketing Really Works – and Why Authenticity Is The Best Marketing of All

The Ultimate Sales Machine

Chet Holmes

The Ultimate Sales Machine

Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Switch

Chip Heath & Dan Heath

Switch

How to Change Things When Change Is Hard