Marketing & Sales Book Summaries - Page 2

The Story Factor

Annette Simmons

The Story Factor

Inspiration, Influence, and Persuasion through the Art of Storytelling

The Art of Influencing Anyone

Niall Cassidy

The Art of Influencing Anyone

The classic must-read for anyone who wants to learn how to sound more convincing and persuasive

The Sell

Fredrik Eklund

The Sell

The Secrets of Selling Anything to Anyone

Positioning

Al Ries and Jack Trout

Positioning

The Battle for your Mind: How to be seen and heard in the overcrowded marketplace

Irresistible

Adam Alter

Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked

Getting to Yes

Roger Fisher, William Ury & Bruce Patton

Getting to Yes

Negotiating an Agreement Without Giving In

Every Job Is a Sales Job

Cindy McGovern

Every Job Is a Sales Job

How to Use the Art of Selling to Win at Work

We Are All Weird

Seth Godin

We Are All Weird

The Rise of Tribes and the End of Normal

Success Secrets of the Online Marketing Superstars

Mitch Meyerson

Success Secrets of the Online Marketing Superstars

Learn from today’s most successful online marketers

Manufacturing Consent

Edward S. Herman and Noam Chomsky

Manufacturing Consent

The Political Economy of the Mass Media

The Referral Engine

John Jantsch

The Referral Engine

Teaching Your Business to Market Itself

Unreasonable Hospitality

Will Guidara

Unreasonable Hospitality

The Remarkable Power of Giving People More Than They Expect

How to Grow Your Small Business

Donald Miller

How to Grow Your Small Business

A 6-Part Strategy to Help Your Business Take Off

This is Service Design Thinking

Marc Stickdorn and Jakob Schneider

This is Service Design Thinking

Basics, Tools, Cases

Traffic Secrets

Russell Brunson

Traffic Secrets

The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Everybody Has a Podcast (Except You)

Justin, Travis, and Griffin McElroy

Everybody Has a Podcast (Except You)

A How-To Guide from the First Family of Podcasting

The One Hour Content Plan

Meera Kothand

The One Hour Content Plan

The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks

Ultimate Guide to Local Business Marketing

Perry Marshall and Talor Zamir

Ultimate Guide to Local Business Marketing

How to master local online marketing

Difference

Bernadette Jiwa

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Difference

The One-Page Method for Reimagining Your Business and Reinventing Your Market

Emotion by Design

Greg Hoffman

Emotion by Design

Creative Leadership Lessons from a Lifetime at Nike

Be Obsessed or Be Average

Grant Cardone

Be Obsessed or Be Average

A bold and contrarian wake-up call for anyone truly ready for success

The Voltage Effect

John A. List

The Voltage Effect

How to Make Good Ideas Great and Great Ideas Scale

The Long Tail

Chris Anderson

The Long Tail

Why the Future of Business is Selling Less of More

12 Months to $1 Million

Ryan Daniel Moran

12 Months to $1 Million

How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

The 1-Page Marketing Plan

Allan Dib

The 1-Page Marketing Plan

Get New Customers, Make More Money, And Stand Out From The Crowd

The JOLT Effect

Matthew Dixon and Ted McKenna

The JOLT Effect

How High Performers Overcome Customer Indecision