Get Hired Now! - Book Summary
How to Accelerate Your Job Search, Stand Out, and Land Your Next Great Opportunity
In this episode of 20 Minute Books, we delve into the pragmatic world of job hunting with the book "Get Hired Now!" published in 2021. This book acts as a navigational tool for modern job seekers, offering a detailed roadmap toward landing their desired position. Ian Siegel, the CEO and co-founder of ZipRecruiter, leverages his industry expertise to guide readers through the often daunting process of job searching. His insights shine a light on how to uncover the right job opportunities, craft a top-notch resume that sails through automated filters, make an impression in interviews, and deftly negotiate job offers.
Drawing from his extensive experience in the online employment arena and his history of leadership at noted companies like CitySearch and Stamps.com, Siegel empowers readers with actionable advice. If you're someone looking to elevate your job search, transform your resume into a winning ticket, or conquer the interview process with confidence, "Get Hired Now!" is tailored for you. Join us as we explore the strategies that will help you stand out in a crowded job market and secure the role you've been striving for.
Unlock the secrets to job-hunting success and land your dream position
Let's face it—most of us are amateurs when it comes to job hunting. In fact, it's likely that you're part of the 95 percent who stumble through the process, unaware of how to truly shine in the job market. But don't despair, there's hope and strategy to be uncovered that can transform your approach, making you a pro at landing your dream job.
What if I told you that mastering job search techniques could be the gateway to presenting yourself as the top candidate and embarking on a thrilling new career journey? This narrative will guide you with vital information to zero in on suitable job opportunities, craft a standout resume, ace the interview, and negotiate not just a salary, but a package that aligns with your professional goals—all with newfound confidence.
As we dive into this insightful exploration, you’ll discover the virtue of simplicity in communication—think 'caveman style', the surprising faux pas that could cost you during an interview—including why your favorite fragrance might be your foe, and the various conditions—beyond just the paycheck—that you can leverage to your advantage during a negotiation. Get ready to step into the job market with the expertise and savvy of a seasoned job-seeker who knows exactly what it takes to get hired now.
Transform your résumé into a robot-beating, typo-free showcase of your talents
The rules of résumé writing have been rewritten. Forget about impressing with flowery language or innovative designs—today's job market demands something new. A staggering 75 percent of résumés never reach human eyes and are screened by automated bots first. So, the game is all about making it past the machines into the hands of the hiring managers.
To start, simplicity reigns supreme. Embrace a minimalist design without borders, tables or artistic fonts. Remember, robots lack an eye for aesthetics but look for clear-cut text.
In addition, align your job titles with industry-standard roles the bots are programmed to find. Customized job titles may be charming, but 'Digital Overlord' won't resonate as well as 'Digital Marketing Manager' with the algorithms. Even better, mirror the language of the job listing where possible; this technique makes your résumé resonate with the keywords the system is configured to flag as a match.
Now, heed this advice—write like a caveman. Brevity and clarity are your best allies. Recruiters may only glance at your résumé for roughly seven seconds, so make those seconds count. Present your qualifications in a straightforward manner that ensures your abilities are immediately recognized.
Ensure you nail the content fundamentals, like your name, contact information, and a succinct summary statement. When charting work history, emphasis on outcomes is key. Rather than stating roles, quantify achievements—"Spearheaded a team that increased sales by 20 percent" is more impactful than a vague job description.
For those creatives among us, don’t forget to guide employers to your portfolio—you want to make it effortless for them to see your work.
Let's talk about addressing the gaps in your professional timeline—honesty laced with a touch of humor can humanize your résumé. If you’ve taken time off for family or personal reasons, frame it in a way that highlights your commitment or project management skills, even if that project was parenting!
Lastly, let's not underestimate the damning power of a typo—such errors can disqualify you before you ever have the chance to dazzle in an interview. Meticulously proofread, have others review your work, and seriously consider employing the services of professional résumé writers. Your career is worth the investment.
Your key takeaway: A robot-proof, error-free résumé is your ticket to job-hunting success. Keep it straightforward, relevant, and precise, and you'll transform your job search from a daunting task into a mastered craft.
Polish your digital footprint and cultivate relationships to unlock career opportunities
Now that your résumé is in tip-top shape, it's time to shift your attention to your digital presence. It's no secret that employers today often turn to the web to gain insights into potential candidates. As a matter of fact, a CareerBuilder survey from 2018 indicated that an overwhelming 70 percent of employers vet job applicants online via social platforms like Facebook, Twitter, Instagram, and, of course, LinkedIn. What's more, content discovered online has led to 57 percent of employers choosing not to proceed with hiring an individual.
It's crucial — take the time to scrub through your social media profiles. Consider what a future boss might think of your shares and snaps. If there's anything you wouldn't be proud to showcase in a professional setting, it's time to set it to private, or better yet, remove it entirely. LinkedIn remains the exception, this is your digital resume and networking powerhouse, so keep it public but ensure it reflects your professionalism.
Here’s the takeaway: Tidy up your online persona and engage in genuine networking.
Then there's the matter of references; they can make or break your application. According to a 2019 Accounttemps survey, an individual's job prospects can be significantly impacted based on the feedback from their references. Choose people who know your work ethic and strengths, be they former managers, colleagues, or even educators if you're fresh out of school. Importantly, re-establish your connection with them before passing on their details to a prospective employer. They'll appreciate the heads-up and will be better prepared to sing your praises.
Studies vary in their findings, but an estimated 60 to 85 percent of jobs are secured via networking. It's pivotal to recognize that sometimes the right connection can open doors that your resume alone cannot. So, engage in expanding your social capital; invite friends, colleagues, old schoolmates, and even casual acquaintances to your online networks. Interact generously on social media—likes, comments, and shares are currency in the digital realm, enhancing your visibility.
When voicing your passions online, remember to do so tactfully. What you share speaks volumes about who you are. Steer clear of contentious topics that could inadvertently alienate potential connections.
And as you engage in these digital dialogues, never forget that networking isn't about immediately landing a job—it's about cultivating relationships. Many positions are never publicly advertised, often designed with a particular candidate in mind. By establishing a robust network, when an opportunity arises, your name might just be the one that's mentioned. So as you foster these connections, remember: you're not just expanding your professional network; you're potentially shaping the path to your next career move.
Streamline your job quest with the power of advanced job-search platforms
The job hunt of yesteryear, with its paper resumes and classified ads, has evolved into a digital quest of convenience and immediacy. In our current age, job-search engines and networking websites are the treasure maps leading to employment gold, provided you choose the right ones.
Here's the essence: Opt for sophisticated job-search engines and networking sites to discover suitable job openings, effectively changing how you embark on your employment search.
When selecting a job-search platform, key features to look for include aggregation and one-click applications. The best sites act like diligent scouts, compiling job listings from all over the internet into one comprehensive spot. They should offer an effortless application process, where you can apply directly through the site, saving you precious time and hassle.
Artificial Intelligence (AI) plays an integral role too. It should not only propose job recommendations tailored to your skills and preferences but also swiftly inform you about fresh openings. Plus, most platforms offer the ability to refine their suggestions based on your feedback for ever-more precise job matches.
An often overlooked but incredibly helpful feature is the ability for you to review and adjust what AI extracts from your résumé. The ability to see how closely your profile matches a job's requirements can be a powerful tool in assessing which opportunities to pursue.
Tracking your job applications is another essential capability. A dependable job search site should not just be a launching pad for your applications but a dashboard where you can monitor progress. And wouldn't it be great to know when your application is being considered or if it receives a positive nod from an employer? Look for this level of communication from the platform, as it can provide valuable insight into the hiring process.
Moreover, consider the power of AI in turning the tables: instead of you searching for a job, the job finds you. Advanced AI algorithms can now match your résumé with employer searches, inviting you to apply when there's a strong fit—imagine that, being sought after by employers.
The founder and CEO of ZipRecruiter—a platform which embodies these features—strongly endorses his own service. But let's also not overlook LinkedIn. It's the quintessence of professional networking. Keeping your profile polished, up-to-date, and expressing openness to new endeavors is critical. On LinkedIn, your mission extends beyond job searching. You're there to make connections, join conversations, participate in industry groups, and foster a professional image that makes employers take notice.
So, embrace the dynamic tools at your fingertips. With the right job search engine and a stellar LinkedIn profile, your pathway to the perfect job is clearer, more navigable, and ripe with possibility.
Act swiftly and wisely in your job applications to increase the odds of success
There's an old saying that reminds us to make moves when the opportunity presents itself, and in the realm of job applications, this wisdom couldn't be more relevant.
Here's an all-too-common scenario—a recruiter posts a job on Monday, and by that afternoon, one candidate has already expressed interest. Fast forward to a swift interview process and reference checks, and by the end of the week, they're the prime candidate. Another potential candidate who takes days to respond, well, they're simply left behind. Why? Because the process often moves at lightning speed.
Now, remember this vital advice: Apply to the right jobs—and do so promptly.
What's the ideal time frame, you might ask? Aim to apply within the first 48 hours of a job posting. But quick application doesn't mean applying willy-nilly. Don't be intimidated by lofty job requirements—they're often more of a wish list than absolute must-haves. If you meet around 40 percent of the requirements and feel confident in your capabilities, go ahead and apply.
When scouting for opportunities, target those that match your current job title, as automated systems tend to flag these applications for human review. Plus, if you have an acquaintance at the company—reach out. Having an insider's reference significantly boosts your odds, as around half of the positions are filled through networking.
Find jobs you’re genuinely excited about. When you’re passionate about the company’s product or service, it shows. That enthusiasm translates to expertise during interviews, making you a more attractive candidate.
On a practical note, don't overlook the importance of the location. The commute can be a deal-breaker—around 23 percent of workers cited a lengthy travel to work as a key reason for leaving their job, according to a Robert Half survey. The closer to home, the better.
And, while money isn’t everything, it does talk. Seek out positions that promise a financial step up. The prospect of a pay raise can be just the motivation you need to put your best foot forward.
Finally, don't dismiss the idea of moving to a competitor of your current employer. Your industry knowledge could give you a competitive edge, just be cautious not to violate any contractual obligations and never take proprietary information from your old job to your new one.
By applying quickly to the right jobs, considering your passion and practicalities like commute and compensation, and capitalizing on your existing knowledge and networks, you position yourself as a prime candidate in a competitive job market.
Nail the job interview with the right attire, a confident demeanor, and a memorable first impression
Your job interview is your moment to shine, to make that crucial first impression, and the clock is ticking; you've got a mere 20 seconds. The way you present yourself, from your outfit choices to your personal demeanor, can set the tone for the entire interview.
Let’s zero in on how to shine in those first seconds: Skip the fragrance, handle perspiration gracefully, choose suitable attire, and etch a positive image in the interviewer's mind.
Here's a maxim to live by for your interview: Leave the scents for social events. While you might be partial to your cologne or perfume, remember that scent is deeply personal. The whiff you adore could be an allergen or a reminder of an unpleasant memory for your interviewer. Why risk it?
Now, let's talk sweat. It’s not just uncomfortable; it can also make you appear nervous. Take the practical steps to minimize it—use an unscented antiperspirant, consider wearing a cotton undershirt, and yes, underarm pads can be a discreet lifesaver. Keeping your hands dry with a handkerchief and opting for a glass of ice water can help manage hand moisture. Steer clear of alcohol the evening before and bypass caffeine on the day of—both can trigger a bout of sweating.
When it comes to clothing, keep in mind that your attire doesn't need a hefty price tag, it just has to look the part. Select pieces that don't betray sweat and always, always make sure they're well-ironed. It's the small things that show you attend to detail.
But clothes aren't the only thing that matter; your behavior does too.
Smiling, the genuine kind that reaches your eyes, is charming and disarming. It doesn’t just create a warm atmosphere; it also dials down your stress, setting you at ease. Coupled with a confident eye gaze—done moderately so as not to overdo it—and a firm handshake, you project assurance and reliability.
Addressing your interviewer by name adds that layer of respect and personal connection, reinforcing the significance you place on the interaction.
Imagine this — you walk in, no extravagant scents, dressed smartly, greeting with a smile, steady eye contact, a firm handshake, and a personalized greeting. You're set to not just make a good impression but a lasting one. Now, as we move beyond those crucial initial moments, let’s prepare to seamlessly navigate through the remainder of the interview and truly stand out.
Turn your job interview into a compelling dialogue
The oft-dreaded prompt "Tell me about yourself" is not a cue for a biographical recitation. Instead, it's an invitation to engage, to spark a dialogue that pivots from the expected script. This is your chance to craft a "magical first sentence" that hooks the interviewer's attention, personalizes the moment, and shifts the exchange onto a deeper plane.
Consider a response like: "Jane, it's great to be here, especially since my decade in project management aligns seamlessly with the innovative approaches I've seen from your team. What inspired the company's latest project...?" Suddenly, you're not just a candidate; you're an intrigued collaborator.
The essence here is simple: Approach interviewing like a tennis match.
You serve by answering their query, then return the serve with a thoughtful question of your own—always keep the rally going. This transforms a one-sided interrogation into an interactive conversation, keeping both parties engaged.
Now, winning at this 'tennis match' means creating a pivotal moment—whether it's showing that you've learned something new from the interviewer or built upon a thought they shared. To do this, deploy the power of pause: a deliberate two-second lull after the interviewer speaks. This demonstrates that you're genuinely contemplating their words—not just waiting for your turn to speak.
Two questions require special finesse:
When you're asked why you're leaving your current job, steer clear of negativity. Casting aspersions on your current employer only reflects poorly on you. The goal is to maintain professionalism and focus on the positive reasons for the change.
As for the salary question, don't wing it—research the market rate beforehand. Indeed, rather than tossing out a figure, you could express a desire for fair compensation based on your research and experience.
When the interview winds down and you're asked if you have questions, seize this chance. Ask questions like, "What's the most exhilarating aspect of your work here?" or "What challenges have you personally tackled in this role?" It not only gives the interviewer room to share but also unmasks deeper insights into the company culture and potential concerns.
And post-interview? Most certainly follow up with a thank-you note. Such a courteous gesture is surprisingly rare, yet it could be the subtle differentiator that sets you apart.
By treating the interview as an agile exchange, preparing well, listening actively, and leaving a courteous final impression, you elevate your candidacy from a mere contender to a memorably engaging participant in the hiring dialogue.
Negotiation is key: Secure your worth and amplify your job satisfaction
Imagine earning thousands more simply by speaking up during your job negotiations. According to the Bureau of Labor Statistics, the average salary in the U.S. hovered around $56,000 in 2020. Consider the impact of haggling for just 5 percent above this figure—an extra $2,800 a year, equating to a total boost of over $11,000 across a typical four-year job tenure.
However, a 2019 survey by ZipRecruiter exposed a startling fact: an overwhelming majority, 64 percent, of job seekers never attempted to negotiate their first offer.
Here's the crucial insight: Fear not, for negotiation is unlikely to cost you the job offer.
Employers are often just as apprehensive about losing an ideal candidate as you are about missing out on the job. Most hiring managers anticipate negotiation and indeed may have trimmed their initial offer by 5 to 15 percent with this expectation in mind. So, when you discuss numbers, aim to increase your offer by at least 10 percent, but equip yourself with market salary data to ensure you're within reasonable bounds.
Contrary to the old-school belief of letting the employer speak first on salary, you should confidently lay down your financial expectations early, starting a bit higher than your true aim. If they propose a figure first, don't be confined by it—rebuff with a higher counter-offer right away.
It's pivotal to remember that salary is just one slice of the negotiation pie. Contemplate all facets of what you desire from your employment package: flexible scheduling, paid time off, relocation support, or workplace perks like pet-friendly offices. Prioritize your demands, ready to make concessions where necessary for your top priorities.
Once you've bartered for your preferred terms, ensure everything is solidified in writing. Following the agreement, communicate your enthusiasm for the opportunity. Adopt and use "we" language to signal you're already integrating into the team, underlining your collaborative spirit not just as a future employee, but as a present team member.
By harnessing the power of negotiation and knowing when and how to advocate for yourself, you put the control in your hands to not merely accept what is offered, but to sculpt your job offer into the rewarding career move you deserve.
Final takeaway: Master modern job-hunting to achieve career fulfillment
Navigating the job market today bears little resemblance to the strategies of the past. To ensure your success, it's crucial to appreciate the nuances of contemporary job hunting. This begins with tailoring your résumé for both bots and recruiters, broadcasting a professional digital image, and exploiting intelligent job search platforms.
Once you've secured an interview, make every second count. Dress for the part, leave the cologne for other occasions, and present your best self within the crucial opening moments. Remember—the interview is a dialogue, so aim to create memorable interactions through genuine engagement.
Finally, when an opportunity presents itself, approach negotiation with confidence and clarity. Understand your worth, communicate your terms boldly, and don't shy away from discussing compensation and benefits beyond salary. By doing so, you stand a better chance of not only landing the job but achieving a position that satisfies your career aspirations.
Good luck on your journey to getting hired. You've got this!